About Us

Jewellery is like an empowering tool to showcase and express one's personality. Accessories don’t have to be gender specific and so irrespective of societal conditioning - he wanted to reclaim that space and shine light on tackling these norms.

Eterno is a pure platinum-based jewellery line that entails minimal and elevated pieces that’ll last a lifetime. The aim of the brand is to revolutionise the men’s jewellery space while questioning the rules, breaking boundaries and empowering the individuals to be their authentic selves. We advocate for self-expression through the sleek and subtle designs with 95% pure platinum and pure gold. The inspired yet understated pieces are made for everyday wear - creating the ultimate modern minimalist.

Founder:

Sharad Arora was born and brought up in Bangalore, into a family deeply involved in the jewellery business for over 20 years. He would accompany his parents and sister who’d attend International trade shows and was always involved in talks about the field even at home - that sparked an interest in the industry. He always had a penchant for dressing up well, grooming and showcasing his personality in the best way possible.

Having done his bachelors in London, he found a huge gap in the men’s jewellery sector when trying to stand out from the crowd and expressing himself via his style. Although he was pursuing sports at the time, his growing interest in the field and influence from his family shifted his focus to filling this void. Thus “Eterno” was born.